As a child, I have vivid memories of watching YouTube videos and creating content with my friend. My dad, recognizing the potential, took me to a local TV station to delve deeper into the world of video production, imparting another valuable skill to me. At the age of 10, my dad and I collaborated on a video, which was later featured on reruns on channel 11.

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The video was a documentary focusing on a local park, admittedly not of the highest quality. Despite the teasing from my friends, I never took myself too seriously even then.

What mattered to me was the joy of conceptualizing an idea, bringing it to fruition, and experiencing the satisfaction of creating something from nothing.

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This early experience also opened my eyes to the influential nature of media. I realized that something I had created once could endure indefinitely, sparking conversations among hundreds and reaching thousands of viewers.

Today, I feel fortunate to be in a position where I can pursue my passion, apply the lessons learned, and assist businesses in achieving their goals.

- Yoel Aynalem

Mekbib Media is a strategic creative agency